Are we being teased about a new CCC?
We were as ecstatic as we get to read that the federal government is going to do something obvious and excellent, which is reconstitute the Civilian Conservation Corps. At a time when we have too many unemployed (and more to come, as the war in Afghanistan winds down), and crumbling national parks, and young...
If you love America, go skiing.
Remember after 9/11, when George Bush advised America to go shopping? For the good of the country and the economy. Because purchasing power is power, after all. And power should be exercised. Against the terorists. (Sidebar: You don’t need Don Draper to sell this message; most Americans accepted it intuitively. If your way of...
Gnarly olds keeping water-sports industry afloat
Age and water sports do not mix. Sure, you might see the occasional mat of oiled gray chest hairs on the beach. Or a lock of blue hair escaping from a swim cap at the deep end of a pool. But serious water sports—surfing, kayaking, diving—are too extreme for most older bodies. And there’s the...
Americans spend more on the outdoors than on pharmaceuticals
Here’s a little factoid from the Outdoor Industry Association’s latest report on the economic impact of outdoor recreation: Americans spend a lot more on bicycling gear and trips ($81 billion) than they do on airplane tickets and fees ($51 billion). And here’s another: Americans spend almost as much on winter sports ($53 million) as they...
